Online Marketing Tips for Attorneys & Large Law Firms

Online Marketing Tips for Attorneys & Large Law Firms

The internet has indeed turned into a blessing for most businesses across the world. Marketing products and services have become easy for many including attorneys as well as large law firms. Advertising is always vital for any company to succeed no matter how small or large it is. For a long time, attorneys and law firms have been skeptical about the use of the internet to market their services.

However, in the past few years, internet marketing has proved to work for most attorneys who have managed to master its techniques. The reason why most law firms and lawyer give up on SEO and internet marketing is the failure to apply appropriate strategies in their advertising campaigns.

One thing that should be admitted is that internet marketing for attorneys is a bit competitive. For that reason, it might require to hire the services of a professional SEO consultant to help advertise your services. The following are some of the tips that can help one started.

Use of the right keywords

Choosing the right keywords is one of the most critical steps for any law firm internet marketing campaign. This is only possible if only the right keywords are used. For example, the best keyword to use would be “personal injury attorney Chicago” rather than “Chicago attorney.” The way you use your keywords will profoundly determine whether you will increase your clients or not.

Social media

Social media has also proved to be one of the most useful tools for internet advertising. For that reason, it is essential to have a social media account dedicated for advertising your purpose.

Similarly, large law firms can also create social media pages through their respective departments to advertise their services online. Social media platforms such as Facebook and Twitter have millions of followers, and it would only be wise to have an internet marketing strategy that takes advantage of them.

Blogging

Blogging is another great way that attorneys and large law firms can take advantage of to market their services online. However, the use of blogging as an internet marketing tool has not been adequately harnessed for one reason or the other.

Most attorneys find this strategy cumbersome merely because they do not apply it in the right way. The truth is that blogs can be an excellent source of driving traffic that will result in generating new clients for a law firm.

Link building

Link building is another great internet marketing tip for attorneys and large law firms. It is true that getting a tone of one-way links towards your website is not easy, but it is very essential if when it comes to increasing your search engine rankings.

Even though most so-called SEO professionals focus on the on-page optimization, a large percentage of search engine marketing depends on the number of high-ranking backlinks pointing to your website.

In a nutshell, attorneys and large law firms can achieve a lot regarding advertising their services if they apply the right kind of online marketing strategies.

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SEO is a Big Part of Building a Successful Company

SEO is a Big Part of Building a Successful Company

SEO is something that takes the time to research. Before you work with it, you can look around at different choices you have. Then, picking the right professional will lead to what you need to succeed.

A lot of help is going to be needed if you have a new website or want a new one to be built. That means it may cost you a little more to get help the first time you’re working with a website. If you want, you can get a little work done here and there but you will get more traffic faster if you pay for a whole site optimization. You also need to have new content put on your website on a regular basis because if you don’t do that you could start to lose your ranking to people that do updates regularly.

Content is something you can have an SEO pro develop for you so you can add it to your website every few days. You’ll need to check over it to see if it has been copied from somewhere else because that may not help you with your ranking. Try to get something that is not too long and that has the right amount of keywords in it. It can be overwhelming to add more to your website without help, so don’t be afraid to find a service where it’s as easy as ordering hundreds of words.

The search engine optimization options you have may not be that good if you don’t know much about them before paying for help. For the most part, you can find out a lot through a review or two. You shouldn’t just trust that one review is the best way to get to know a company. That person may not be giving you the whole truth, but if you see that a number of people had the same experience it is more likely that what is being said is the truth. Having a bad experience is a lot rarer if you’re careful.

Can you do some of the work on your own? It is not too hard to do some basic work, but it is difficult to learn everything about optimizations. Before you hire an agency, ask them what they are able to do for you and then look up what it all means. You may just find out through a tutorial that something you were going to pay for is not that hard. Just be cautious because some information online is no good or it’s old and if you don’t know what you’re doing your ranking may suffer for it.

There are NYC SEO professionals that can do awesome work for you. It’s mostly about finding what works for you and doing the proper research. When it is easier to get the traffic a website needs to get ahead, it’s easier for that company to make a lot more money. There are a lot of NYC SEO companies that can help, but EnExT Consultants is top notch!

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LinkedIn Sales Navigator – New Leads, SEO & Marketing Opportunities

LinkedIn Sales Navigator – New Leads, SEO & Marketing Opportunities

LinkedIn Sales Navigator is a premium subscription program on LinkedIn. It is purchased with the prime objective to engage with the best prospects on LinkedIn and thereby supplement revenues. The Sales Navigator allows the user to build relationships with prospective clients under strict regulatory standards.

The LinkedIn premium account

If you want the maximum bang out of LinkedIn, you can upgrade your free account to a paid premium version which allows you the access the Sales Navigator feature.

This account is like an exclusive pass for professional people, recruiters, and job seekers to obtain the privileges and tools that enable them to gain business opportunities, increase sales, recruit human resources and manage marketing.

What is the LinkedIn Sales Navigator?

The LinkedIn Sales Navigator allows the user to access various business prospects in a quick and easy fashion. The features of this tool –

  • Find the right opportunities specifically tailored for you. It provides first recommendations, and you can make a sales lead list for future use.
  • It keeps you updated about the prospects and trends in your field. This information can be utilized as a marketing tool to tap the right opportunities at the relevant time.
  • This tool helps in building warm working relations. It is primarily designed for sales professionals who require image building and need to grow their businesses.
  • The Advanced search options and Lead builder provide extensive data about a query
  • This tool allows you to access the complete profile of points that are not included in your network.
  • You can see the list of people who have viewed your account in the last 90 days.
  • The In mail service allows you to reach out to other LinkedIn members who are not in your network
  • You can easily track your social selling capabilities in the SSI dashboard
  • Advanced learning and training facility is provided to the users
  • The Navigation tool enables the user to access the LinkedIn service wherever he is working. The device provides a mobile app, Salesforce and Import sync options, and Microsoft Dynamic Widgets.
  • Good discount packages and invoicing facility

 

How to generate leads using the Sales Navigator?

We interviewed a local SEO company that is effectively using LinkedIn to grow their customer base and gain numerous clients month after month to find out the tips and trick that are working for local business growth. Here is what we found out:

“Once you have installed the Sales Navigator Tool, you will be directed to an independent platform. This Sales Navigator site has a separate login. Here you can save your existing connections as leads and sync with Salesforce to import contacts and all your accounts. Now you can utilize all the feature of this tool.” – Devin Schumacher, SEO Firepower, Pasadena CA

  • Sales Navigator suggests companies that match your work profile. You can save them and track the updates, requirements, and related news about the organization. This is your base building where you should do thorough research about the company to make the first meeting an impressive one.
  • Also, do fill in extensive information about your sales program. The countries you are currently dealing with, business clients, and business areas of interest.
  • We have to look now for leads and business prospects. The Lead Builder provides advanced search filters to find greater avenues.
  • The filter option should be used well to get the accurate results. Once the search results are displayed, the user can save the search results for future use.
  • Here you can save the ‘lead’ in an account. This report comprises of all the companies that you are tracking for business prospects.
  • Alternatively, you can even save the entire search results. These search results can be saved using filtering options which carry all the details of the industry and years of expertise.
  • We can also use the TeamLink feature to filter results. This feature allows the user to identify a personal connect with the prospect. This could be through shared connections. You can after that ask the mutual connection for an introduction.
  • Once the leads are saved, it is essential to keep track of the updates and news about these companies. Various filter options streamline the updates as per the user’s choice.
  • If a company or a business seems lucrative, view the conventional panel of its profile to see the similarities you share with that LinkedIn member. Understand the various details in their profile to get a better understanding of the company. This greatly helps in establishing connections.
  • There is an All Employees Link in the company account. It enables the user to connect to any of the employees in the enterprise.
  • InMails is another advanced feature of the Sales Navigator. Research shows that businesses are more comfortable in responding to InMails than regular emails. InMails also project a more professional image of a user.

For more information feel free to contact Devin on his social channels for a quick response.

Contact SEO Firepower’s founder Devin Schumacher:

 

A quick round-up of the advantages provided by the Sales Navigatordevin schumacher from seo firepower pasadena

  • The InMails feature of this tool finds a warmer response from companies and reduces the time wasted in cold calling.
  • Builds better relationships by projecting a positive image of the enterprise.
  • The Advanced search reduces time wastage and gives information regarding firms who are not your connections.
  • It provides comprehensive information regarding all the employees of the company
  • Shortens the sales cycle by providing direct leads to companies, keeping track of changes in the companies where the user can tap the connection accordingly.

Note- Once this feature is installed the user should make good use of it. Interact with your clients, be precise and to the point. Since this feature is paid, its potential should be duly utilized for the benefit of the user.

 

Wrap up

Sales Navigator alerts the user whenever there is any significant activity in your lead accounts. This activity could be a need or an opportunity which you should immediately take advantage of. Timing is paramount, and providing the correct resources when the connection requires it the most, is the key to increasing your sales opportunities. The Sales Navigator is a powerful tool which helps in building better relationships and contacts than the standard LinkedIn account. If LinkedIn is the treasure house of business opportunities, the Sales Navigator is that automated tool that provides fast and easy access to these prospects. If you’re interested in learning more, click here to see more ways to use social media to generate leads.

 

 

 

 

 

 

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Lets do this!

In the simplest of terms, SEO stands for search engine optimization and it’s a method used to improve the rankings of websites in the search results of major search engines like Google and Bing. It’s a process that involves the implementation of several strategies like keyword research, backlink building, social media optimization, and content marketing. If you are the owner of an online business that sells either products or services, it’s highly recommended that you optimize your website to attract organic traffic from search engines. Optimization techniques can be a bit confusing at first but you will get used to them.

How To Start Optimizing Your Website
The first thing you should do is make sure that your website contains valuable content and that it has a search engine-friendly design. You have to understand that search engines like Google use what is referred to as spiders to crawl your website. If these spiders can’t crawl through the contents of your website, then they won’t be able to understand what your website is about. With that said, it’s important that you make use of simple and easy-to-crawl programming languages in designing and building your website. The next thing you should do is come up with an optimization plan which should include the strategies that you are going to use to rank your website.

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